Search Engine Optimization (SEO) is a decade old phenomenon. The term search engine optimization has not appeared in any text before 1996. It came into the lingo in 1997, i.e., a few years after the search engines came in. Since that time, they are having a love-hate relationship, triggered by black-hat web masters and the more intelligent search engines.
Those who operate search engines recognize quickly that some web masters (specifically search engine optimizers) are making bold efforts to rank well in their search engines, even by manipulating the page rankings in search results. For Infoseek and some other search engines, optimizers were grabbing the source code of the top-ranking pages and placing it in their pages. They were successful in this way to top the search engine rankings. But, that's the old story.
Then web optimization companies were exploiting open source resources for their own financial gains. Search engines have always frowned upon those aggressive SEO practices; going to the extent of banning the pages in their search listings. The more aggressive site owners' who generate automated sites for better ranking, suffered much search engine wrath; their domains were banned from the search engines.
An annual Blackhat Conference named Air Web was held 1997 to eaze the tension between SEO and search engines companies to minimize the sometimes-damaging effects of aggressive web content providers. Though, due to the high value of search results, there will always be an adversary relationship between search engines and SEOs.
The Wall Street Journal profiled a company that allegedly used high-risk techniques and Wired reported the same company sued a blogger for mentioning that they were banned. Google later confirmed that it in fact banned Traffic Power and some of its clients for black-hat techniques.
<br>Today, many <a href="http://www.bmmi.us/search_engine_optimization.asp"> search engine optimization</a> companies employ long-term, low-risk strategies; some SEO firms that do employ high-risk strategies for their own affiliate, lead-generation, or content sites, instead of taking the risk on client's web sites.
Google, since its early days has been gaining intelligence, it has enforced web page restrictions for years, such as for hidden-text in 2006. It punishes non-standard web sites by automatically blocking the search-results for 30-35 days or longer. It does allow for a reinclusion request, and the re-indexing of that web site might take a total of 2-4 months.
MSN Search and Yahoo! do not automatically punish the web sites for small amounts of hidden text. In early 2006, MSN Search typically re-indexed small web sites every 14 days, and Yahoo! also re-indexed quickly, much faster than Google, but all three MSN/Yahoo!/Google could require more than a month to index a new page on an old web site.
However, the condition is improving. Today search engines are competing and some have reached out to SEO industry. They organize sponsors and guests at SEO Blackhat Conferences and seminars. With the advent of paid inclusion, some search engines now have a vested interest in the health of the optimization community.
All of the major search engines (Google, Yahoo!, MSN and Ask) provide guidelines to help with site optimization. Google has a Site maps program to help web masters learn if Google is having any problems in indexing their web sites. It also provides data on Google traffic. Similarly, Yahoo! has Site Explorer that provides a way to submit your URLs for free, determine how many pages are in the Yahoo!. So that the web masters can drill down on in links to deep pages. It has an Ambassador Program and Google offers a program for qualifying Google Advertising Professionals.
Nobody knows for sure what the next move of search engines will be. Remember, if your business exists due to your web presence, it's always better to seek help from Search Engine Experts and remain unaffected from the love-hate relationship between SEO and search engines?
Eleven years ago, PubCon began as a Blackhat Conference for the first generation of search engine optimizers and webmasters in a London pub. Today it is one of the largest conferences dedicated to internet advertising, search engine optimization and marketing, and social media marketing. Blackhat Conference attendees normally include media buyers, web designers, programmers, developers, publishers, website owners, e-commerce executives and creative directors.
It is held twice annually. The spring Blackhat Conference is in Austin, Texas. During the fall, the conference convenes in Las Vegas, Nevada in November.
PubCon offers Blackhat Conference attendees a chance to hear from keynote speakers that are industry leaders on the cutting edge. Several Blackhat Conference sessions will allow people to learn about the latest SEO topics, conversion boosting techniques and dynamic link building. The Blackhat Conference encourages networking among website developers and internet marketers.
There is a one-day Masters Group training on advanced search and social media. This professional training session includes topics on social media marketing , social media optimization, Google bowling techniques, social media reputation management, keywords, SEO tools, content, landing page conversion and more. This Masters Group training will be held on the first day of the Blackhat Conference.
The next three days of the Blackhat Conference allows attendees to participate in several different tracks. They are: SEO, search marketing, in house SEO, social media optimization, local search, Facebook, webmaster tech, interactive site reviews, site owner, enterprise, analytics and measurement, advertising branding, linking, blogger, social and UCG communities.
The best part about PubCon is that there is something for everyone. There are a variety of presentations and speakers that cover a wide range of internet marketing topics. It doesn't matter if you are a rookie in this industry or someone that is well established with a lot of experience. Each person will come away learning something new. This could be a new strategy, method or concept. The attendance at this Blackhat Conference grows each year indicating that attendees find the information to be practical. Business owners and professionals use the tools learned at PubCon to improve their business model and increase revenue.
PubCon lets you interact with vendors, professionals, potential clients and speakers. This is a wonderful opportunity to network with people from similar or different regional and professional backgrounds. This Blackhat Conference is truly a value because of all the quality content that is shared throughout each sub-Blackhat Conference or track.
